Let me show you the classical definition of copy-writing. It is salesmanship in print. But that definition is too outdated. Here is my new definition of copy-writing. Copy-writing is crafting a piece of art, using written words, to initiate and improve, or extend the relationship with a customer through salesmanship. It is not what people think it is. It is not writing a letter to customers with perfect grammar and lavished vocabulary to promote your product. It is writing a letter to show how your product connect to your prospects' problem and showing them that your product is their solution. It is about comforting your clients to buy your service. The most effective way of copy-writing is to understand your clients' emotion.

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Looking back to when I was young, I can say one thing for sure. I still remember the advertisement I saw on tv. The kids looked so happy on the advertisement making me jealous, I wanted the toy car so badly because I wanted to be happy like that kid. I begged my parent to buy me that toy. When they did, I really loved it and was emotionally attached to it. It wasn’t the best built toy, but I still loved it more than any toys I owned. I used to brag to my friends how cool my toy was, it was basically my identity. Remembering that triggered one idea, to use a strategy I created to write ads.

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​Every decisions people make are reasoned by their emotions, but they try to create an illusion that it is a logical decision. That explains why many people make bad decisions. Smoking, drugs, drinking, and bad diets don’t have any good reason to it. But why do people do it? Simple, it makes them feel good by relieving their stress. Even buying products are determined with emotions. Why do you own all the clothes, watches, shoes, cars, and everything you own? It makes you feel happy, confident and to try to impress other people. Why do we buy expensive computers? We feel frustrated when we use a slow computer, resulting us to buy a better PC or upgrade it. Why are you close with your best friend or your partner? In fact, I challenge you to find a product you brought that has no emotional reasoning when you brought it, and I bet it is impossible, if you think long enough.

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So, what is the point writing all of this? I want to give you a proposal. What if I write you an ad for you product/service with a goal to trigger emotions to your clients? How much do you think people would want your product now than just plainly promoting your product/service? I am confident that I can produce that emotion when your clients read my copy. That’s what separates me from other copywriters. I will completely focus on developing the sense of urgency for your prospects to buy your product/service. A good ad will attract more people, but an excellent one will increase your sales.